China's market for reflective materials has broad prospects. Editor's note: Reflective materials include reflective films, reflective inks, anti-cursor line paints, reflective cloths, reflective leather, reflective webbing, and reflective safety silk fabrics. At present, the application of reflective materials is mainly concentrated in two major market areas. One is the planned special market and the second is the civilian market planning market. Experts pointed out in particular that the 2008 Olympic Games will be held in Beijing. It is the best opportunity for Beijing and other major central cities and tourist cities in China to attract foreign tourists and display their own image. The well-designed guide signs, fresh and beautiful street name signs, fresh tourist attractions, bright traffic signs and good station signs are one of the most effective methods. With the acceleration of China’s road traffic construction and the gradual implementation of urbanization and urbanization strategies in the coming years or even decades, the hosting of the 2008 Olympic Games in China, the further expansion of China’s openness, and the “cake” of the tourism industry will continue to grow. As well as people's fashion pursuit of colorful life, the development prospect of reflective materials in China and even the world market is very promising. Experts said that reflective materials mainly include reflective film, reflective ink, anti-cursor line paint, reflective cloth, reflective leather, reflective webbing, reflective safety silk fabrics. The reason why reflective materials can reflect light is that most reflective materials contain a high refractive index glass microsphere; precisely because of its existence, the incident light is reflected back to the light source according to the original path to form the phenomenon of retroreflection. Since it reflects light almost entirely within a very small angular range, its brightness is much higher than that of ordinary objects. According to the different positions of the glass microspheres in the reflective material, the reflective material can be divided into two types, the exposed type and the flat type. The exposed type means that the glass beads are located on the surface of the reflective material, and the beads are in direct contact with the air. This kind of material has a simple structure and good reflection performance, but it can only reflect normal colorless light, and the surface is easy to adhere dust, and the reflective performance in rainy days is declining. The main products are all kinds of reflective cloths, reflective coatings, and most of the clothing used in reflective Material belongs to this type. Flat-top type refers to the glass beads embedded in transparent resin, resin and air contact, such materials have good weather resistance, can reflect colored light, the surface is not easy to adhere dust, rain is not affected, but the structure is complex, the equipment process requirements High, the main products are all kinds of reflective film, reflective materials used on the highway belongs to this type. At present, the application of reflective materials is mainly concentrated in two major market areas. The first is the planned special market. The second is that the civilian market plan market has formed a considerable scale. The civilian market has great potential and is the pioneer of the world's reflective materials. Companies such as the reflective material industry giant are optimistic. The so-called planned special market refers generally to the fields that must use reflective materials according to the national directives and regulations, such as work uniforms for public security, transportation, and sanitation workers, highway signs, signs, marking lines, and clothing for field workers such as mines and railways. , straps, etc. Reflective film, anti-cursor line paint, reflective paint, reflective safety silk fabrics are mainly used in this city where the reflective film has been used in the public security department of our country. According to the standard requirements, the annual amount of reflective film is about 2.5 million square meters. Meters, annual sales will reach 600 million yuan. Reflective coatings include road signs reflective coatings, retroreflective paints. The traditional sign materials (hot melt paint, cold paint spray) not only need to allocate a large amount of manual work, but also easily produce a paint off phenomenon, do not have reflective properties, disappear in the fog and rain on the ground, require strong lighting, only barely discernible Reflective coating means that the surface of ordinary paint is sprayed with a layer of glass microspheres. Its use not only overcomes the above defects, but also ensures the safe driving of drivers. In 1998, China's expressway reached 8733 kilometers, with 140,522 kilometers of main line or national highway and 20 million motor vehicles. The annual required reflective coating is 8,000 tons, the reflective ink is 2,000 tons, and the total output value reaches 200 million yuan. At the same time, statistical data from the Ministry of Transport and Security indicated that in 1998, the world’s major countries had 601,471 deaths due to traffic accidents, and there were 78,067 people in China alone, ranking the first in the world. According to a comprehensive analysis, traffic accidents in major cities across the country are significantly higher than during the day at night, and the peak of the accident is concentrated in the period from 8 to 10 in the evening. One of the reasons is that road visibility is low. The emergence of reflective materials has successfully solved this nighttime driving problem of “seeing” and “being seen”. Experts pointed out in particular that the 2008 Olympic Games will be held in Beijing. It is the best opportunity for Beijing and other major central cities and tourist cities in China to attract foreign tourists and display their own image. Well-designed guide signs, novel and beautiful street name signs, fresh tourist signage, bright traffic signs, and good station signs are one of the most effective methods. These not only make every corner of the city All of them include the concept of safety warnings, and enable drivers to have correct guidance in disturbing traffic conditions, and produce good social benefits for effective display of urban image and urban management capabilities. This demand will inevitably drive the development of the reflective material market and become a new point of economic growth. Taking Beijing Street Brand Renewal as an example, the Beijing Municipal Public Security Traffic Administration Bureau implemented the street brand rebranding project. Due to domestic quality and technical defects, the project The 3M company bears the burden, and this alone makes a profit of several million dollars. One can imagine the future market prospects for reflective coatings and reflective materials. In addition, reflective safety fabrics can also be made into the straps of sanitation workers and traffic police to improve the safety of employees. It is estimated that if only 0.02 square meters of reflective fabrics are installed on clothing for every person in Beijing, the annual consumption will be more than 10,000 square meters. The so-called civilian market generally refers to the fields of light industry, mines, railways, student wear, various types of clothing, clothes and hats, suitcases, etc. With the increase of people’s safety awareness, the civil market is gradually expanding, and only the clothing industry needs to reflect light and reflect light every year. Leather and reflective ribbons amount to 15 million square meters in total, while China’s current production capacity does not exceed 2 million square meters, and nearly one-third of the volume is exported to other countries and regions. The market has great potential. It is reported that China's research on reflective materials began in the early 70s. During the 7th and 8th Five-Year Plan Period, relevant departments including the Ministry of Security, the Ministry of Communications, and the Ministry of Railways all included the project in the plan and organized research. After nearly 20 years of unremitting efforts, China has been able to mass produce reflective fabrics and reflective leather. Due to the difficulty in production technology of retroreflective film and production equipment, the quality of domestic products still stays at a low level and cannot meet the high quality demands of highways and other markets. Therefore, China will import about 20 million US dollars into 3M companies each year. Reflective film. At present, countries are paying more attention to the comfort and aesthetics of reflective materials while continuing to develop traffic safety products. Not only does the substrate of the material vary, but also the color develops from a single silver ash to red, yellow, green, and blue. In particular, it is worth mentioning that reflective inks containing high refractive index glass microspheres have appeared in foreign countries and can be printed on clothing, and depending on the color of substrates, the color of reflective inks and fabrics can be brought close to each other. Different, but when the light shines at night, the pattern immediately appears. This collection of clothing is fashionable, beautiful, and safe. It has become a new force in the apparel industry.